Website Planner

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Organization Overview

Company/Organization Name*

Primary Contact*

Please list the primary point of contact when communicating with Scroggins Design.

First Last

Primary Contact Email*

Enter Email Confirm Email

Briefly describe your company/organization and its products or services:*

What is your unique selling proposition or competitive advantage?*

How would you describe what sets your organization apart from your competitors?

Website Information

Do you currently have a company website?*

If this is a new website for a different company/business please select No.

Yes

Website Address*

Please provide the domain name/URL of current website.

Do you own this domain name?*

Yes

Do you own any other domain names (URLs)?*

Yes

Domain Names:*

Please list all domains you currently own.

Where is your domain registered?*

(e.g., GoDaddy, Register.com, etc.)

Where is your website currently hosted?*

This is the server space that the website files are hosted on. If you work with another company that handles your hosting services please list that company.

Goals & Objectives

What are your primary goals for the new website?*

(e.g., Generate more sales of X, grow email list, build lead pipeline.)

What specific actions or conversions do you want visitors to take on the website?*

Buy products, become members, donate, etc.

Are there any specific features or functionalities you would like to have on the website?*

Blog, Membership Section, eCommerce (Shop or Online Payments)

Target Audience

This section will help us define who you are marketing your products and services to. If you do not know that’s fine, just put NA or Unknown and we’ll help you come up with a plan to define your audience.

Who is your target audience?*

Describe your ideal customer or website visitor.

What are their key demographics?*

(e.g., Age, Gender, Region or Location, Industry, Job Title, etc.) Provide as many details as possible.

What are their needs, pain points, or challenges that your website should address?*

Design Preferences

Do you have any existing branding guidelines?*

(e.g., Logo, Color Scheme, Fonts, etc.)

Yes

Do you have any specific design preferences for the website?*

(e.g., Clean & Modern, Bold & Vibrant, Minimalistic)

Yes

What design elements would you like included in your site design?*

Are there any websites that you find visually appealing or that inspire you?*

Yes

Please list those websites here.*

Please include URLs and briefly describe what you like about each.

Content

Do you have existing content (text, images, videos) that should be included on the website?*

Yes

Will you need assistance with content creation, such as copywriting, video production or photography?*

Yes

Do you have any specific calls-to-action (CTAs) or messages you want to highlight on the website?*

Yes

Please list those CTAs here:*

Website Functionality

What are the essential pages or sections you want to highlight on the website?*

(e.g., About Us, Products/Services, Contact, Blog, Reference Library, Client Portal, etc.)

Are there any interactive elements or specific functionalities required?*

(e.g., Forms, Search Functionality, eCommerce, Social Media integration, etc.)

Do you require use of a specific content management system (CMS) or integration with other digital platforms?*

(e.g., WordPress, Drupal, HubSpot, Sifefinity, Constant Contact, MailChimp, etc.)

Competitors

Who are your main competitors?*

Please provide their Company Name, URLs and briefly describe what do you like/dislike about their websites?

How do you differentiate yourself from your competitors previously listed?*

Budget & Timeline

Have we already discussed budget & timeline?*

Yes

What is your estimated budget for the website project?*

Do you have specific deadlines or timeline requirements for the website launch?*

Yes, I have a hard deadline.

No, Scroggins Design will supply a timeline.

Website needs to be launched by:*

Additional Details

If you have additional information or specific requirements that are relevant to the website development process, please include that here.

Comments

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